I'm a Design Director based in San Francisco & Las Vegas.

Premium Memberships

Designing and Scaling Lifetime Loyalty

Lifetime Loyalty

Transforming Brands with Lifetime Loyalty

Data Visualizer

Insights into Impactful Moments

A Response to COVID-19

Mobile App & Web App

Experience

Design leader with 10+ years of experience across product design, UX strategy, and brand systems. Currently leading multidisciplinary teams at a Series B SaaS company, driving platform modernization and premium membership ecosystems. Known for blending systems thinking with creative clarity to launch scalable, high-impact solutions. Passionate about building collaborative, high-EQ teams that thrive on critique, care, and craft — elevating both product and people.

ANYROAD

DIRECTOR OF DESIGN

3/2023 — Present

ANYROAD

SENIOR PRODUCT DESIGNER

6/2019 — 3/2023

OTSUKA x MOBIQUITY

EXPERIENCE DESIGNER

9/2017 — 5/2019

SIGNET

DIGITAL MEDIA DESIGNER

6/2015 — 1/2017

Perspectives

The Hidden Work of Design Leadership: Creating Cultures, Not Just Products

Design leadership isn’t just about pixels — it’s about creating cultures of trust, feedback, and empathy that outlast any single product.

Deep Work is Sacred: Protecting Creativity in a Distracted World

Meetings, Slack, and noise kill creativity. Here’s why protecting deep work is essential — and how leaders can help teams thrive.

What Bourbon Can Teach Us About Product Design

What bourbon teaches us about product design: patience, craft, intentionality, and storytelling — principles for building products that last.

From Napkin Doodle to Cultural Moment

Big ideas start messy. Here’s how sparks become cultural moments — from napkin doodle to design, test, and activation.

Brand Loyalty in an Era of Disposable Everything

In a throwaway world, loyalty can’t be bought. Discover the three pillars — belonging, craft, and experience — that make it stick.

Does Your Brand Pass the Vibe Check?

Is your brand actually strong? Use this quick checklist to audit clarity, craft, and connection — no buzzwords, just the truth.

The 5 Most Common Mistakes I See in Brand Storytelling

Most brands get storytelling wrong. Here are the five mistakes I see all the time — and how to fix them so your story actually sticks.